At its core, customer relationship management is basically a combination of several activities, strategies and technologies that companies use to interact with their customers and build relationships.
Its customers’ relationship building creates loyalty and customer retention – be it any business in any industry. But if we look specifically into the property management industry, this business particularly is 100% dependent on customer relationship management and not just on one front but on two fronts – landlords management and tenant management – this makes CRM activities crucial for their business growth and sustainability.
Now back in days, this relationship management required an army of relationship managers who were dedicated to nurturing these stakeholder relationships manually without any tech presence. But with PropTech bringing digital revolutions and especially in the post-pandemic era when people are more than ready to adapt to technology, customer management can be simplified with digitalization and transparency. Property management software like HappyTenant has made CRM lucid and real-time where your customer feel empowered by getting control of their role and can obtain all the required information in a snap of time without any calls or long emails.
HappyTenant offer an integrated property management software that connects your landlords, tenants, and vendors all in one system - allow seamless communications and real-time sharing of information with privacy controls.